License for Good Development Group
16 Week 'Joint Venture' Collaborative Process
Where I take 80% of the financial risk
​Helping you to build your licensing programme and recruit your first licensees.
All done for 20% of the normal cost -  at just £450 per month (not £2,250)
​​Starts Jan 2026 - only 12 places

Build a global community?


​This collaborative joint venture   16-week Licensing for Good Development Group    is designed to help you  build a global community of Licensees.

You’ll work directly with me,   Des McCabe, in a small group of   up to    12 people    to:
  • Turn your existing work into a   licensable programme 
  • Build your   license structure, pack and positioning 
  • Create your  recruitment and onboarding process 
  • Bring on board your first group of pilot    licensees.

Who is this for?​

​​
​  This 12-week group is ideal if:
  • You’re a trainer, coach, consultant, author or expert
  • You already have a programme, method, workshop or course that works
  • You’re tired of trading time for money and want a scalable, legacy model
  • You like the idea of building a community, not just selling a product
  • You’re willing to show up each week and actively work with others to build this.

 Please note this is   not for you if you’re looking for a passive, hands-off course.   This is a working group, not a webinar series. 

The Benefits of Licensing  

​What we’ll do in the 16 weeks

PHASE 1 — FOUNDATION & POSITIONING (Weeks 1–4)
Build the structure, purpose, and positioning of the licensing model.

WEEK 1 — Vision, Purpose & Your Licensing Identity
  • Clarify what you are licensing and why
  • Identify the bigger mission / social impact
  • Define your niche and “world’s number one in…” positioning
  • First draft of your Licensing Vision Statement
Outcome: Your licensing purpose + brand positioning.

WEEK 2 — Your Signature Programme (The Core Product)
  • Identify and refine the deliverable programme
  • Map key modules, timings, outcomes
  • Define the transformation for participants
  • Start shaping your Delivery Framework
Outcome: Your programme structured into a licensable format.

WEEK 3 — The Licensing Model (The Offer Structure)
  • What licensees get (materials, brand, training, community)
  • Build your support + quality control model
  • Map pricing options
  • Define your 12-month journey for licensees
Outcome: Your licensing model and value proposition.

WEEK 4 — Legal, IP & Guardrails (The Essentials)
  • Create your IP boundaries
  • Outline your licence agreement expectations
  • Define quality standards + reporting requirements
  • Identify “ideal licensee profile” and selection criteria
Outcome: Your Licensing Guardrail Framework.

PHASE 2 — CREATING YOUR LICENSE PACK (Weeks 5–8)
Develop the full information pack, onboarding, and delivery structure.

WEEK 5 — Drafting Your License Information Pack (Part 1)
  • Programme overview
  • Benefits for licensees
  • Who the licence is for
  • What they can deliver
Outcome: Pack sections 1–4 completed.

WEEK 6 — Drafting Your License Information Pack (Part 2)
  • Support model
  • Quality assurance
  • Annual renewal process
  • Fee structure
Outcome: License Pack Version 1.

WEEK 7 — Onboarding + Training Your Licensees
  • Design your onboarding call & process
  • Define the “first 30 days” for licensees
  • Plan your training / practice delivery system
  • Shape your community touchpoints
Outcome: Your Onboarding Blueprint.

WEEK 8 — Your Pilot Programme (Creating the First Experience)
  • Design how your first licensees will run a pilot
  • Create reporting tools
  • Build confidence in your early adopters
  • Test your onboarding scripts
Outcome: Pilot Implementation Plan for first licensees.

PHASE 3 — ATTRACTING YOUR FIRST LICENSEES (Weeks 9–12)
Positioning, posting, conversations, invitations, and recruitment.

WEEK 9 — Your Recruitment Narrative (Why Now?)
  • Create your “Why Licensing? Why Now?” story
  • Write your 3 core recruitment paragraphs
  • Clarify your invitation to pilot licensees
Outcome: Your Licensing Recruitment Narrative.

WEEK 10 — LinkedIn Positioning + Outreach
  • Build your profile around licensing
  • Draft your first 3–5 posts
  • Create easy content that draws people in
  • Build a mini-funnel (DMs → call → invitation)
Outcome: Your Licensing Attraction System.

WEEK 11 — The Discovery Call (Your Licensing Conversation)
  • Learn the 12-minute structure for speaking to potential licensees
  • Ask the 4 key questions that assess fit
  • Practice with your group buddy
  • Build confidence for real conversations
Outcome: Your Licensing Conversation Script.

WEEK 12 — Your First Invitations Go Out
  • The first pilot invitations are created
  • Messages are sent
  • Conversations begin
  • Interest is recorded and tracked
Outcome: Your first live licensing enquiries.

PHASE 4 — PILOT LICENSEES ONBOARDING (Weeks 13–16)
The final piece: securing your first pilot licensee(s) and onboarding them.

WEEK 13 — Finalising Your Pilot Offer
  • Final checks on price, support, expectations
  • Finalise your onboarding materials
  • Create a simple contract or letter of engagement
Outcome: Your Pilot Licence Offer (ready to sign).

WEEK 14 — Signing Your First Pilot Licensee(s)
  • Complete conversations
  • Confirm your first partner(s)
  • Issue agreements
  • Welcome call and next steps
Outcome: Your first signed pilot licensee(s).

WEEK 15 — Supporting Your New Licensee(s)
  • Deliver your onboarding session
  • Support them with their first delivery
  • Integrate them into the community
  • Start weekly check-ins
Outcome: Your pilot licensee is live and progressing.

WEEK 16 — Review, Celebrate & Scale
  • Evaluate what worked well
  • Adjust your model
  • Celebrate your success
  • Build your plan for the next 3–12 months
  • Create your pipeline for more licensees
Outcome: Your full licensing ecosystem is live.

WHAT PARTICIPANTS ACHIEVE BY WEEK 16
By the end of the programme, you will have:
✔ A complete and professional Licensing Model
✔ A finished License Information Pack
✔ A working Onboarding + Pilot Structure
✔ Your   first recruitment posts + messaging
✔ Your   LinkedIn positioning
✔ Your   first live licensing enquiries
✔ And typically,   your  first  pilot licensees started
This is the full journey — from idea → structure → recruitment → first licensee → pilot.

Benefits of the Group


​This is not a solo journey. It is a community experience.

As one  of up to  12 participants, you will see how  others are building their own licensing businesses – their ideas, structures, challenges and breakthroughs. You don’t just learn from your own progress; you learn from everyone’s.

You will work in pairs and small groups throughout the 12 weeks, supporting each other with feedback, encouragement and practical input. You’ll help each other refine your offers, shape your packs and move forward every week with clarity and confidence.
Our aim is simple: everyone is successful.

This group is built on two core principles:
Kindness – helping each other, sharing insights, lifting one another up.
Collaboration – working together, thinking together and building together.
​
It’s a different way of working. Not competitive. Not isolated. A genuine community where each person’s contribution strengthens everyone.

​How We Work Together


The 12-week mentoring process is structured, supportive and manageable – even if you are very busy.   Each week includes:

1. Weekly Group Call (90 minutes)
A live Zoom session where we explore the weekly theme, share examples, review tools and help each other shape our licensing models.

2. Independent and Collaborative Work (around Two and a  half hours per week)
Time for you to work on your own licensing materials – your structure, license pack, positioning, recruitment message and onboarding process.

You’ll also connect with others in small groups to review drafts, test ideas and offer encouragement.

If you can dedicate at least four hours a week – you can absolutely make this happen.

This delivers steady, practical progress, with support every step of the way.

A joint venture where I take 80% of the risk 


​This is the best way I think  I can help you.

 Instead of the usual   £2,250  per month, you will pay only   £450 per month.   Overall, you'll pay   £1,800 instead of £9,000 for this 16-week programme.   The balance of the usual £9,000 fee is paid from your first licensee fees.

If you don’t earn, you won’t pay anything further.   This is a genuine   joint venture where  I am taking 80%  of the risk.    ​We both win only when you win.

You keep 100% of income after the  £9,000 is paid. 

Why would I offer all of this  - with no catch?


The answer is simple:   I don’t want money to be an obstacle to your success.
​
So many trainers, coaches, experts and organisations have incredible programmes that could help thousands of people… but they never scale, because the upfront costs feel too high, the risk feels too big, or it's just too hard on your own.    I want to remove these barriers as much as I can. 
 
This is Licensing for Good — a different way of working. It's a kinder business model, and a chance for all of us to build something extraordinary together.
You can download a FREE copy of my NEW Licensing book  

LICENSE FOR GOOD
 ​Turn Your  Life's Work into a Living Legacy
​
   CLICK HERE ​
Would you like

- 10, 50, or 100 people  delivering your program across the country or around the world?
- Recurring income   from license fees that continue year after year?
- Your message spreading  far beyond what you could ever achieve alone?
- A community    of practitioners who support each other and grow together?
- Your legacy  continuing long after you step back?

This isn't a dream. It's exactly what trainers, coaches, and experts are building using the License for Good framework.
'the number one  book on licensing'    

The Selection Process


Because this is a joint venture and a highly collaborative group, places are limited and there is a simple selection process.

1. Apply by Friday 2nd January 2026   at the latest
Complete the short online form below and tell me briefly:
– What your programme or method is
– Who it helps
– What you can bring to the Licensing Development Group

2. Informal Conversations  from 5th January 2026
These are informal conversations to check mutual fit, readiness and potential. This is an opportunity for both of us to ask questions and explore how we might collaborate.

3. Programme Start – 13th January 2026
The 12-week Licensing for Good Development Group begins on Tuesday, 13th January 2026  at   3pm (UK) / 10am (EST).  This is a rare opportunity to build your licensing system with full support, inside a small, kind and collaborative community – and only pay when you earn.

    Licensing Development Group - Application 
If it's easier  - you can book a meeting here on my calendar  ​ 

Here are some of the services that I’ve already helped others to license  ...   are you next?
environmental sustainability - leadership coaching - conflict resolution - confidence building - trust in organisations - wellbeing - entrepreneurship for schools - autism - international inward investment - presentation skills - energy conservation - income generation for community groups - football leagues -  suicide awareness - support for families going through divorce - cyber security - career development - coding for schools - cv writing - brain science - international peace building - peer group training - speaking skills for young people - ethical influencing - app development  - book publishing - divorce mediation - fundraising for nonprofits - behavioural psychology - sales - healthy eating and weight loss - change management - disability access - email writing - horse training - seo services - community development - inclusion - retirement coaching - music lessons - international recruitment - personal fitness training ... and so many more!

More Success Case Studies

​Meet some of my global colleagues - from the US, Ireland, New Zealand, Canada, the UK, Netherlands, Ukraine, Bahamas, Czech Republic, Brazil, Switzerland, Slovakia, South Africa, Egypt, and many others. These are   real-life  success stories