Would you like to...


- Stop trading time for money and build a scalable income stream?
- Share your expertise with a global community of colleagues who believe in your work?
- Create a legacy that outlasts you, delivered by people you trust?
- Build real, sustainable income while making a genuine difference?
- Become the recognised world leader in your niche?"

Your expertise can change lives. Not just the people you train. The people they reach.


​I'm Des McCabe. I help trainers, coaches, and mission-driven experts license their work to a global community of colleagues who deliver it, grow it, and believe in it as much as you do. This isn't about selling more courses. It's about building something bigger than yourself.
"200+ clients, 30+ countries. Built a £10M training business. Now I help others do it with purpose at the centre."

Start here. Two free books that explain the model.
A different business model - the mechanics of licensing, how it works, what it costs, and how to build it -  properly. 
​The BWB (Business with Business) approach, purpose-led licensing, community model & the 16-week process.  
'the number one   resources on licensing'    -  and they are FREE!

Book a free 60-minute strategy conversation.

​We'll explore whether licensing is the right path for you, your work, and the difference you want to make. If it fits, we'll talk about what building it together looks like. If it doesn't, you'll leave with clarity and a plan you can use anyway."

The investment is £9,000 (approx. $12,500). Pay monthly or pay-as-you-earn options available. Full details on the call.

How it Works


​A 16-week partnership. Not a course. Not a template. A build.

Week 1-4: Position your offer so the right people find you.
Week 5-8: Create your licensing information pack.
Week 9-16: Build your LinkedIn profile, attract your first licensees, and launch your pilot group.

Months 1-3 feel like building a second business. Because you are. Month 4 is when you realise you've built something that grows with your community.

Licensing isn't for everyone


​Licensing  is not for you if:
- You need to be the expert with every client.
- You want passive income without investing in your community
- You see your licensees as customers, not colleagues
- You're not ready to let go of some control in exchange for scale

​If any of those describe you, this model will frustrate you. But if you're ready to build something bigger than yourself, keep reading.

Success Case Studies

From autism awareness to email writing. From binge eating disorder to behavioural psychology. If you've built a methodology that works, I can help you license it.      ​

FAQ - The One to One (16 week) support process

What is the 16-week process?

I will work closely with you at every stage and have weekly coaching sessions to help you stay on track and to make sure this works for you.
 
I will be totally focused on what you want to achieve – e.g., global reach, profit, market position, value, contribution, passive income, number of licensees, business exit strategy, etc - and I will create a bespoke process to deliver this with you.

​This is a 'hands-on' and intensive 16-week process which   will help you to create your bespoke licensing structure  AND bring your first pilot licensees on board.
What is your expertise?

​Have you a course or  service that could be delivered by others in different parts of the country -  or in other parts of the world?  There are many individuals and organizations that are looking to offer successful training courses, services and products. ​Don't lose all of this untapped income potential. 

How do we work together? 

The four-month intensive mentoring process is built around a   weekly 90-minute call, supported by an additional   two hours per month of dedicated consultancy. In practice, this is usually more than enough to get everything in place without overwhelm.

Together, we’ll build a   profitable licensing model  and put the foundations around it properly. This includes shaping your licensing offer, writing a clear and compelling information pack, protecting your intellectual property, drafting your License Agreement, creating a simple but robust application process, interviewing potential licensees, and setting up a trainer development pathway that supports new licensees as they come on board.

​Alongside this structured work, I’m always available to help with   specific questions and ad-hoc issues as they arise. You won’t be left guessing or stuck — I’ll make sure you have the right advice at the right time.
How much can I earn?

I will create a plan with you that shows how much you can expect to earn from Licensing. I will work with you to design a bespoke implementation framework (LIFT) for bringing your first pilot licensees on board. 

I will help you to map out the financials to ensure that you  achieve the numbers, revenue and profit you plan for.   ​I will then work with you using the 4-month development process to enable this to happen. 

What does this support cost?

The total investment for the 4-month fast set-up process is $12,500 (£9,000), all-inclusive. You can spread this monthly if that’s easier. In most cases, this cost is recovered directly from your first pilot licensees. From that point on, licensing typically moves into positive cash flow.

If cash flow is tight right now, we can also look at a “pay-when-you-earn” option.  Just ask me. 
​
Shall we  start ?

I assist clients across the world (U.S., Ireland, UK,  Canada, Europe, Australia, etc) using Zoom for weekly Mentoring calls.

​Let's begin    - Use the   online form   or Calendly link   to book one of my renowned One-Hour Licensing Strategy sessions ​at no cost!

Please note that I only work with four clients at any one time to ensure you (and your business) get all the help you need.
If it's easier  - you can book a meeting here on my calendar  ​ 

    Still have questions? Get in touch.