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Perspective 5
Showing Up and Bumping:
We used to call it Marketing and Sales
When you live and work with clear purpose, you will show up and bump into the right people.
One of the most exciting shifts in business is that we no longer need to persuade or sell in the old way. We don’t need to convince people, chase customers, or pressure anyone. Instead, we simply need to be clear about who we are, make ourselves visible and allow the right people to find us. This is the power of attraction.
When we are clear about our purpose, our work, and the difference we want to make, we naturally draw others who share our values. People are attracted to clarity. They are drawn to honesty, kindness and a shared sense of purpose. The clearer we become about what we care about, the more easily others recognise themselves in our work. We don’t need to pitch. We don’t need to convince anyone. You simply show up as yourself and speak openly about what matters to us.
Of course, this doesn’t mean we stop offering products or services. Far from it. Whether you’re running a local bakery, launching a tech platform, selling washing machines or managing logistics, your offering still matters. But in this approach, you're not just selling a thing. You're inviting others into something deeper: a trusted relationship, a shared vision, and a sense of belonging.
In the Work It Out Way, selling isn’t dismissed - it’s reimagined. Products and services are still exchanged. Revenue is still generated. Your offering still matters. But the process is no longer based on chasing. It moves to alignment. People choose to buy not because they’ve been pushed, but because they feel connected, because they trust you, and they want to be associated with what you’re building.
This is how your business continues to grow (sustainably) without selling. You are not promoting a product or a service in a traditional sense. You are inviting others into your purpose. The people who feel aligned with that purpose will move toward you naturally. You don’t need complicated marketing funnels or aggressive sales tactics. You just need to make your purpose visible. You’re not trying to persuade anyone who isn’t ready. You’re simply allowing those who are already looking for what you offer to find you.
Once that attraction has done its quiet work, something wonderful happens. You begin to bump into these people. And bumping, while it may look accidental from the outside, is actually the natural next step in this process of attraction. You meet people because you were both already heading in the same direction. You were drawn together by shared values, shared interests, and shared purpose.
Bumping isn’t luck or chance. It’s simply what happens when two people who have been drawn by attraction finally meet. Sometimes this happens online. Sometimes it happens through a recommendation or a chance conversation. Sometimes it’s through a post you write, a talk you give, or a message someone forwards. The method doesn’t matter. What matters is that you’ve made yourself visible in a way that allows these connections to happen.
When you work this way, business no longer feels like chasing or convincing. It feels like discovering. You’re not trying to pull people toward you. You’re creating a space where the right people step forward because they recognise that they belong there.
Technology can help us with this. AI can suggest connections, point us toward communities, and identify people with similar interests. But even with all the technology, it’s still your clarity, your purpose, and your openness that do the real work. AI may open the door, but it’s your authenticity that invites people in.
As these bumping moments happen, relationships form naturally. Partnerships emerge. Friendships are created. Collaborations begin. You’re not building a sales pipeline. You’re building a community of people who care about the same things you care about. You’re creating something far more valuable than transactions - you’re creating belonging.
This is why attraction and bumping sit right at the heart of the Work It Out Way of Business. You grow your business not by forcing connections but by allowing them. You meet people not by chance but by alignment. You grow not through pressure but through shared purpose.
When you work this way, every conversation feels lighter. Every meeting carries more meaning. And every relationship starts from a place of trust, purpose and mutual care. This is how businesses grow in the Work It Out Way. It’s not through competition but through attracting the right people, and then bumping into them, exactly when the time is right.
One of the most exciting shifts in business is that we no longer need to persuade or sell in the old way. We don’t need to convince people, chase customers, or pressure anyone. Instead, we simply need to be clear about who we are, make ourselves visible and allow the right people to find us. This is the power of attraction.
When we are clear about our purpose, our work, and the difference we want to make, we naturally draw others who share our values. People are attracted to clarity. They are drawn to honesty, kindness and a shared sense of purpose. The clearer we become about what we care about, the more easily others recognise themselves in our work. We don’t need to pitch. We don’t need to convince anyone. You simply show up as yourself and speak openly about what matters to us.
Of course, this doesn’t mean we stop offering products or services. Far from it. Whether you’re running a local bakery, launching a tech platform, selling washing machines or managing logistics, your offering still matters. But in this approach, you're not just selling a thing. You're inviting others into something deeper: a trusted relationship, a shared vision, and a sense of belonging.
In the Work It Out Way, selling isn’t dismissed - it’s reimagined. Products and services are still exchanged. Revenue is still generated. Your offering still matters. But the process is no longer based on chasing. It moves to alignment. People choose to buy not because they’ve been pushed, but because they feel connected, because they trust you, and they want to be associated with what you’re building.
This is how your business continues to grow (sustainably) without selling. You are not promoting a product or a service in a traditional sense. You are inviting others into your purpose. The people who feel aligned with that purpose will move toward you naturally. You don’t need complicated marketing funnels or aggressive sales tactics. You just need to make your purpose visible. You’re not trying to persuade anyone who isn’t ready. You’re simply allowing those who are already looking for what you offer to find you.
Once that attraction has done its quiet work, something wonderful happens. You begin to bump into these people. And bumping, while it may look accidental from the outside, is actually the natural next step in this process of attraction. You meet people because you were both already heading in the same direction. You were drawn together by shared values, shared interests, and shared purpose.
Bumping isn’t luck or chance. It’s simply what happens when two people who have been drawn by attraction finally meet. Sometimes this happens online. Sometimes it happens through a recommendation or a chance conversation. Sometimes it’s through a post you write, a talk you give, or a message someone forwards. The method doesn’t matter. What matters is that you’ve made yourself visible in a way that allows these connections to happen.
When you work this way, business no longer feels like chasing or convincing. It feels like discovering. You’re not trying to pull people toward you. You’re creating a space where the right people step forward because they recognise that they belong there.
Technology can help us with this. AI can suggest connections, point us toward communities, and identify people with similar interests. But even with all the technology, it’s still your clarity, your purpose, and your openness that do the real work. AI may open the door, but it’s your authenticity that invites people in.
As these bumping moments happen, relationships form naturally. Partnerships emerge. Friendships are created. Collaborations begin. You’re not building a sales pipeline. You’re building a community of people who care about the same things you care about. You’re creating something far more valuable than transactions - you’re creating belonging.
This is why attraction and bumping sit right at the heart of the Work It Out Way of Business. You grow your business not by forcing connections but by allowing them. You meet people not by chance but by alignment. You grow not through pressure but through shared purpose.
When you work this way, every conversation feels lighter. Every meeting carries more meaning. And every relationship starts from a place of trust, purpose and mutual care. This is how businesses grow in the Work It Out Way. It’s not through competition but through attracting the right people, and then bumping into them, exactly when the time is right.
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Work it Out! is part of Diversiton and is non profit making.
Copyright © Diversiton 2003-2025 ALL RIGHTS RESERVED.
Copyright © Diversiton 2003-2025 ALL RIGHTS RESERVED.