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Harvest what makes you special.  Share your message. Grow an amazing global community.  Build real, sustainable income.  Make the world a better place. Create an incredible legacy. 


​As the World's Number One licensing expert,   I can help you turn your life's work into a living legacy.   Download my two FREE books and begin a new chapter....

Will you License what you do in 2026?

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'the number one   resources on licensing'    -  and they are FREE!

Start now by downloading  FREE copies of my TWO  Licensing books, and then let's meet up for a FREE one-hour career/business strategy session.  I have already helped hundreds of people to explore ideas, move their business forward, and build a better future. ​

​Let's get started with a free ZOOM chat!


​How Can I Help?

​For over five years, I have been offering a   free one-hour licensing strategy call  to help colleagues to explore whether licensing could be the right next step for their work.  This is   not a sales call.   There’s no pressure, no pitch, and no obligation.   It's not how I work.

My intention is simply to help you   make a real difference with the work you do    and to do it in a way that is sustainable, scalable, and aligned with your values.

Licensing is a   low-cost way to grow  your business, extend your reach, build your customer base, and increase income - without burning yourself out.

Unlike one-off projects, licensing continues to build   beyond the set-up phase, as  licensees become established,  additional licensees are added   and  renewals click in year after year
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I’ve already helped   hundreds of amazing people  -   trainers, consultants, founders, coaches, charities, and global training organisations,   to clarify their ideas, protect their IP, and create impact through licensing.   

If you’re sitting on valuable experience, a great training course, or a better way of doing things and wondering, “What next?”    then this 1-hour invitation   is for you.  
Do you have Questions for me?​

​This free one-hour call is your space to ask questions, think out loud, and get clear, practical insight tailored to you.

People often ask things like:
  • Is my work suitable for licensing?
  • What would licensing actually look like for me?
  • How do I find people I can trust with my work?
  • How can I increase income without giving away my expertise?
  • ​How much should I charge for my licenses?
  • What’s the simplest and least expensive way to get started?

We’ll review your ideas, goals, and current situation to determine realistic next steps you can take.

Shall we start now and  get moving?   Just pick a time that suits you and we’ll jump on a free Zoom chat, wherever you’re based.

Bring your questions and your curiosity. There’s no catch, no pressure, and no expectation at all for you to work with me.
​
This is simply a friendly, genuine conversation to help you get clear answers, feel more confident, and better equipped to decide what's next for you....​​
Book a Meeting with me here
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If it's easier  - you can book a meeting here on my calendar  ​ 

    Let's look at Licensing

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The Benefits of Licensing  


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Here are some of the services that I’ve helped people to license  ...


environmental sustainability - leadership coaching - conflict resolution - confidence building - trust in organisations - wellbeing - entrepreneurship for schools - autism - international inward investment - presentation skills - energy conservation - income generation for community groups - football leagues -  suicide awareness - support for families going through divorce - cyber security - career development - coding for schools - cv writing - brain science - international peace building - peer group training - speaking skills for young people - ethical influencing - app development  - book publishing - divorce mediation - fundraising for nonprofits - behavioural psychology - sales - healthy eating and weight loss - change management - disability access - email writing - horse training - seo services - community development - inclusion - retirement coaching - music lessons - international recruitment - personal fitness training ... and so many more!

FAQ - The One to One (16 week) support process


What is the 16-week process?

I will work closely with you at every stage and have weekly coaching sessions to help you stay on track and to make sure this works for you.
 
I will be totally focused on what you want to achieve – e.g., global reach, profit, market position, value, contribution, passive income, number of licensees, business exit strategy, etc - and I will create a bespoke process to deliver this with you.

​This is a 'hands-on' and intensive 16-week process which   
will help you to create your bespoke licensing structure  AND bring your first pilot licensees on board.
What is your expertise?

​Have you a course or  service that could be delivered by others in different parts of the country -  or in other parts of the world?  There are many individuals and organizations that are looking to offer successful training courses, services and products. ​Don't lose all of this untapped income potential. 

How do we work together? 

The four-month intensive mentoring process is built around a   weekly 90-minute call, supported by an additional   two hours per month of dedicated consultancy. In practice, this is usually more than enough to get everything in place without overwhelm.

Together, we’ll build a   profitable licensing model  and put the foundations around it properly. This includes shaping your licensing offer, writing a clear and compelling information pack, protecting your intellectual property, drafting your License Agreement, creating a simple but robust application process, interviewing potential licensees, and setting up a trainer development pathway that supports new licensees as they come on board.

​Alongside this structured work, I’m always available to help with   specific questions and ad-hoc issues as they arise. You won’t be left guessing or stuck — I’ll make sure you have the right advice at the right time.
How much can I earn?

I will create a plan with you that shows how much you can expect to earn from Licensing. I will work with you to design a bespoke implementation framework (LIFT) for bringing your first pilot licensees on board. 

I will help you to map out the financials to ensure that you  achieve the numbers, revenue and profit you wish to achieve.  ​I will then work with you using the 4-month development process to enable this to happen. 


What does this support cost?

The total investment for the 4-month fast set-up process is $12,500 (£9,000), all-inclusive. You can spread this monthly if that’s easier. In most cases, this cost is recovered directly from your first pilot licensees. From that point on, licensing typically moves into positive cash flow.

If cash flow is tight right now, we can also look at a “pay-when-you-earn” option. This starts at just $795 (£595) per month, with the balance paid once your first licensees are in place. That way, the model supports you while it’s being built - rather than the other way around.

​If you’d like, we can talk through which option feels most comfortable for you and your current situation.
Shall we  start ?

I assist clients across the world (U.S., Ireland, UK,  Canada, Europe, Australia, etc) using Zoom for weekly Mentoring calls.

​Let's begin   
 - Use the   online form   or Calendly link   to book one of my renowned One-Hour Licensing Strategy sessions ​at no cost!

Please note that I only work with four clients at any one time to ensure you (and your business) get all the help you need.

Success Case Studies

​Meet some of my global colleagues - from the US, Ireland, New Zealand, Canada, the UK, Netherlands, Ukraine, Bahamas, Czech Republic, Brazil, Switzerland, Slovakia, Australia, South Africa, Egypt, and many others.

​These are   real-life  success stories
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Would you like


​- 10, 50, or 100 people  delivering your program across the country or around the world?
- Recurring income   from license fees that continue year after year?
- Your message spreading  far beyond what you could ever achieve alone?
- A community    of practitioners who support each other and grow together?
- Your legacy  continuing long after you step back?

This isn't a dream. It's exactly what trainers, coaches, and experts are building using the License for Good framework. I look forward to meeting you....
Personal Revelopment Exercises
Twelve of One
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  • License Your Training Courses
  • Case Studies
  • TwelveOfOne
  • Personal Development Exercises
  • Methodology
  • AI
  • Des McCabe
  • inclusion
  • Perspectives
    • Perspective 1
    • Perspective 2
    • Perspective 3
    • Perspective 4
    • Perspective 5
    • Perspective 6
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    • FAQ