Would you like to...


- Stop trading time for money and build a scalable income stream?
- Share your expertise with a global community of colleagues who believe in your work?
- Create a legacy that outlasts you, delivered by people you trust?
- Build real, sustainable income while making a genuine difference?
- Become the recognised world leader in your niche?"

Your expertise can change lives. Not just the people you train. The people they reach.


​I'm Des McCabe. I help trainers, coaches, and mission-driven experts license their work to a global community of colleagues who deliver it, grow it, and believe in it as much as you do. This isn't about selling more courses. It's about building something bigger than yourself.
"200+ clients, 30+ countries. Built a £10M training business. Now I help others do it with purpose at the centre."

Start here. Two free books that explain the model.
A different business model - the mechanics of licensing, how it works, what it costs, and how to build it -  properly. 
​The BWB (Business with Business) approach, purpose-led licensing, community model & the 16-week process.  
'Free resources from Des McCabe - the World's Number One Licensing Expert.'

Book a free 60-minute strategy conversation.

​We'll explore whether licensing is the right path for you, your work, and the difference you want to make. If it fits, we'll talk about what building it together looks like. If it doesn't, you'll leave with clarity and a plan you can use anyway."

The investment is £9,000 (approx. $12,000). Pay monthly or pay-as-you-earn options are available. Full details on the call.

Success Case Studies

'Des helped us to  build a  global community of 75 Licensed Trainers in  14 countries and to generate over $1m.'

​Bas Wouters,
​CEO,
Cialdini Institute
​'Des has taken me from zero to licensing hero in 3 months! From knowing nothing about how licensing works, to signing my first client, his vast knowledge, experience and support have been invaluable.

With his wonderful dry humour and guidance, he’s opened my mind to opportunities I didn’t know existed and that will change the direction of my business in a hugely positive way.

​If you’re serious about a licensed programme, there’s no better person to have by your side.'

Kim Arnold,
Founder and Author,
​Email Attraction
'Des is one of the most experienced and generous mentors I have ever had the pleasure to work with.

As our licensing consultant, Des went above and beyond the remit to become a trusted advisor to our business. 

As we continue to work with Des, our  impact is significantly easier and more professional with him on board.'

Emma Murphy
Founder and CEO,
Eating Freely.
'The complimentary 60-minute session with Des was absolute gold. Des helped me to become clearer on my vision, my purpose and my direction for my new product that I will be licensing.

I am so grateful that I discovered Des online and highly recommend him to others. I can certainly see how his shared knowledge and wisdom can greatly benefit my business as I make changes moving into the future.

​Thanks so much, Des!'

Cindy Wider
Creative Identity Transformation Coach
 'Des knows how to ignite people instantly!  

He demonstrates an exceptional understanding of consulting as a globally growing industry, and after quick analysis of my specialization, he offered me a  range  of creative and practice-proven ideas for optimizing and expanding my business.   

I am very grateful to  Des.'

Stan Grafski
Founder and CEO,
Grafski Consulting,


















From autism awareness to email writing.

From binge eating disorder to behavioural psychology.

If you've built a methodology that works, I can help you license it (see more...)

How it Works


​A 16-week partnership. Not a course. Not a template. A build.

Week 1-4: Position your offer so the right people find you.
Week 5-8: Create your licensing information pack.
Week 9-16: Build your LinkedIn profile, attract your first licensees, and launch your pilot group.

Months 1-3 feel like building a second business. Because you are. Month 4 is when you realise you've built something that grows with your community.

Licensing isn't for everyone


​Licensing  is not for you if:
- You need to be the expert with every client.
- You want passive income without investing in your community
- You see your licensees as customers, not colleagues
- You're not ready to let go of some control in exchange for scale

​If any of those describe you, this model will frustrate you. But if you're ready to build something bigger than yourself, keep reading.

Already licensing but a bit stuck?

Some of my best colleagues come to me not at the start, but after they have set up a licensing framework and it's not working as well as it might. Maybe the enquiries have dried up. Maybe the community isn't growing. Maybe the offer isn't landing the way it should.

We'll do a focused Licensing Review together, 4 sessions over 2-4 weeks. At the start, we'll agree on the objective: it could be to redesign the offer, restructure delivery, fix the positioning, strengthen the community, or build renewals. Over the four sessions, we discuss, review, write up, and return. You'll leave with a clear plan and the ability to implement it yourself.

The Investment is £5,000 (approx. $6750)

​The Licensing Partnership

For some colleagues, this becomes something deeper.

Once the build or the review is done, some people want to keep going, a weekly or monthly session to make sure the changes land, new challenges get addressed, and the licensing model keeps evolving. I become your in-company licensing expert.

That's meant showing up at major sales meetings. Joining staff conferences. Sitting in on meetings with potential licensees. In some cases, colleagues have offered me a small equity stake or a non-executive director role. I don't seek that, it happens when the partnership runs deep enough.

If you're building something you want to last, that's the kind of relationship I'm here for.

FAQ - How We Work Together

What is the 16-week process?

I will work closely with you at every stage and have weekly coaching sessions to help you stay on track and to make sure this works for you.
 
I will be totally focused on what you want to achieve – e.g., global reach, profit, market position, value, contribution, passive income, number of licensees, business exit strategy, etc - and I will create a bespoke process to deliver this with you.

​This is a 'hands-on' and intensive 16-week process which   will help you to create your bespoke licensing structure  AND bring your first pilot licensees on board.
What is your expertise?

​Have you a course or  service that could be delivered by others in different parts of the country -  or in other parts of the world?  There are many individuals and organizations that are looking to offer successful training courses, services and products. ​Don't lose all of this untapped income potential. 

How do we work together? 

The four-month intensive mentoring process is built around a   weekly 90-minute call, supported by an additional   two hours per month of dedicated consultancy. In practice, this is usually more than enough to get everything in place without overwhelm.

Together, we’ll build a   profitable licensing model  and put the foundations around it properly. This includes shaping your licensing offer, writing a clear and compelling information pack, protecting your intellectual property, drafting your License Agreement, creating a simple but robust application process, interviewing potential licensees, and setting up a trainer development pathway that supports new licensees as they come on board.

​Alongside this structured work, I’m always available to help with   specific questions and ad-hoc issues as they arise. You won’t be left guessing or stuck — I’ll make sure you have the right advice at the right time.
How much can I earn?

I will create a plan with you that shows how much you can expect to earn from Licensing. I will work with you to design a bespoke implementation framework (LIFT) for bringing your first pilot licensees on board. 

I will help you to map out the financials to ensure that you  achieve the numbers, revenue and profit you plan for.   ​I will then work with you using the 4-month development process to enable this to happen. 

What does this support cost?

The total investment for the 4-month fast set-up process is £9,000 (approx   $12,000), all-inclusive. You can spread this monthly if that’s easier. In most cases, this cost is recovered directly from your first pilot licensees. From that point on, licensing typically moves into positive cash flow.

If cash flow is tight right now, we can also look at a “pay-when-you-earn” option.  Just ask me. 
​
 What's the difference between the 16-week program and the Licensing Review?

The 16-week program is for people who are starting from scratch, building the licensing model, the positioning, the information pack, and the community from the ground up.

​The Licensing Review is for people who already have a licensing model but it isn't working the way it should. Four sessions, clear objective, collaborative process. Both can lead to an ongoing Licensing Partnership if that's what's needed.​
Shall we  start ?

I assist clients across the world (U.S., Ireland, UK,  Canada, Europe, Australia, etc) using Zoom for weekly Mentoring calls.

​Let's begin    - Use the   online form   or Calendly link   to book one of my renowned One-Hour Licensing Strategy sessions ​at no cost!

Please note that I only work with four clients at any one time to ensure you (and your business) get all the help you need.
If it's easier  - you can book a meeting here on my calendar  ​ 

    Still have questions? Get in touch.