How to build a successful Coaching Business

Become a Work it Out! Accredited Coach and deliver
the Monthly Coaching Programme in your area.

​Would you like Des McCabe and the Work it Out! team help you to build your Coaching business?
It doesn't matter where in the world you live. This is open to all.

Des McCabe will work with and coach your personally for a year
to help you establish and build your coaching business.
What is Work it Out Coaching?
 
Work it Out Coaching is about building relationships with people you meet. It is not an off-the-shelf product or a ready-made business system. Everyone is different and our objective is always to help the person to achieve what is really important to them and to be all that they can be.
 
Coaching is therefore is much too narrow a word to describe the process. It's about conversations, building relationships and working (every way we can) with people to help them to achieve their goals. So, we are not just providing an isolated or detached support service like traditional coaching. Our Coaches use their full toolkit of skills, experience, knowledge, contacts and expertise. A better word for our Work it Out Coaches are effectively Work it Out Practitioners.
 
We say to colleagues from the start that we are here to work with you – to help you to work it out. We don't just advise and leave them to it.
 
Our three core principles are:
Collaboration – we work with the person and build a strong supportive relationship.
Accountability – we know what results we are working towards together and this is our compass.
Integrity – we are our ‘true selves’ in this process and not just delivering a service.
 
Work it Out Coaching is about a commitment to the other person. It is not a detached role. The process is a continuous one starting with your initial coaching session. This is then followed up with support and ongoing work with the person. Work it Out Coaching is you as a combination of coach, manager, trainer, consultant and advisor.

You are working collaboratively with the person and using your full set of tools, skills and experience that you have gathered. It's called Work it Out Coaching because you work it out with the person and achieve the results together.  
How can I get more paying clients?
 
There are many many courses that teach you how to be a coach. There are however, very few that work with you to build a real, profitable and sustainable coaching business.
 
As part of the Work it Out Coaching network Des McCabe will personally help you
- to find your clients
- to develop a regular/monthly meeting framework with them and
- to grow these relationships through other support services.
​ 
He will work with you on an ongoing basis to help you build a solid and sustainable coaching business. Most coaching systems leave you to find clients yourself or charge huge fees to buy into their franchise.

The Work it Out! methodology will enable you to quickly find clients, develop your coaching effectiveness and help people to get results. There is nothing better than current clients who want you to keep working with them and who happily recommend you. 

In terms of income, Work it Out Coaching incorporates a gateway for other initiatives. Work it Out Coaches deliver coaching, mentoring, training, consultancy, hands-on support and advice. We utilise all the tools that we have to help the person to achieve all that they want to do. This can often include e.g. business development, interview preparation, joint initiatives, collaborative projects, CV writing or new ventures. Every person and every collaborative journey is different.

Our comprehensive training covers the 'business development' process in detail. The monthly coaching support for you ensures that you are building the business you want from day one
.
Here's a summary of the 12 month programme for developing
and supporting new Work It Out! Coaches

1. Creating the Framework.
Initial meetings (to agree framework for joint working, development process and meeting your personal objectives).

2. The Work It Out! Coaching model and process
​Theory, individual approaches, case studies, scenarios, etc. This is a 12 week development/study element with modules delivered online. There are 6 assignments to be completed.

3. Applying the Work it Out! Coaching process and methodology for your key target individuals/sectors
Building upon your strengths, previous experience and sector expertise to fast forward your success - and ensure you become established quickly.

4. Clarifying your business model
Creating your client funnels, specifying your funding/fee structure and your detailing you unique approach..

5. Marketing Module
​We will actively work with you to help you to build your Coaching business. You will learn how to ‘position‘ yourself/what you do, your ‘brand(s)’, your range of offerings and your web presence.

6. Working with you as your Coach.
Des will work with you every month as your Coach so that you experience the success of the approach first hand. Ultimately this is about you achieving what’s important for you.

7. Your first six coaching clients
​Many Coaching courses just teach you about Coaching. They don't show you how to get, maintain and build your client base.

8. Integrating Work it Out! Coaching with the other parts of what you do
​How you can build your business with add on sales, linked sales and opportunities.

9. Growing your Coaching business
Building your client base, testimonials, success stories, web presence, Facebook, LinkedIn, etc - from week one.

10. Ensuring a sustainable business framework going forward
How you can leverage the process for greater impact (e.g. through products, training, networks, etc.).

Are you ready to join the Work it Out! team?
Who is this for?
Ideal for individuals/organisations e.g.
- Independent Consultants / Trainers / Coaches
- Training companies or personal development businesses
- Community groups (also provides additional income stream)
​- In-house Coaches to support your staff (all sectors)
​​- Education / Justice / Unemployment training providers

Here's what we are looking for - essential criteria
​You must be able to evidence the following
​​1- A passion for working with people (your values)
2 - Driven by results
​3 - Self-starter and self motivated
​4 - Positive and enthusiastic personality
5 - Experience of personal development (e.g. training, mentoring, presenting)
​6 - Excellent 'one to one' communication skills
​plus
​7 - Be able to show how your background and work experience can provide
a context upon which to build your Work it Out! Coaching business.

To Apply
In the first instance please send your CV to Des McCabe - [email protected]

Initial Training Session
Following your appointment you will be invited to an initial one day in-person training session.

Cost
The total cost of the twelve month supported development programme should be £11,950
Diversiton is providing 60% sponsorship so the actual cost is just £4,780 inclusive..

This includes
- A one day intensive introductory workshop (£700)
- Work it Out! Coaching (training & accreditation) (£1,500)
- 18 one-to-one coaching & support sessions for you (£1,800)
- Ongoing email and phone support between sessions (£2,000)
- Bespoke business development plan to help you to build your business (£2,950) and 
- A 12 month exclusive delivery License (£3,000)


So, everything you need for just €5,495 / £4,750 / $5,950 for 12 months.
What's different about Work It Out! Coaching?

​Strategic - a process rooted in the context of individual needs and where the person is ‘going’.
Results focus  - from every session. There has to be clear measurable outcomes.
Individual bespoke follow up action plan from each meeting – with ‘to-do points’.
Personal – built around a strong working relationship.
Ongoing commitment – flexible and responsive to changes impacting upon the person.
Work it Out! personal success framework - provides individuals with the full range of Work It Out! personal development tools.

​Helping people to move from A to B

The Work It Out! Coaching frame of reference is about individual success, fulfilment and helping people to become all that they can be. By working through what is important for the person and what they really want to do, the process builds a framework for long-term sustainable support, help and intervention.

In other words, we are not delivering a one off ‘coaching service’ - we are developing a relationship that is specifically designed to deliver what is important for that person. If this sounds like what you want to do you please get in touch.
Apply Now!
​Please send your CV to Des McCabe - [email protected]
If you wish to discuss this further please call Des on 44 7717 203325.