LESSON 20
LESSON 20
What is Marketing?
The Starting Point
Business is based upon relationships. It’s about listening and finding out what others need.
You earn income when you are able to HELP someone with your expertise (product or service) to do something better or quicker or easier.
Because of this benefit they are happy to pay you an appropriate fee or amount.
Your customers therefore are people that you are able to help in a real way.
And remember, we all have a responsibility to share our gifts/expertise.
Business is based upon relationships. It’s about listening and finding out what others need.
You earn income when you are able to HELP someone with your expertise (product or service) to do something better or quicker or easier.
Because of this benefit they are happy to pay you an appropriate fee or amount.
Your customers therefore are people that you are able to help in a real way.
And remember, we all have a responsibility to share our gifts/expertise.
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EXERCISE 1 - Two Key Questions 1. How do people find out about what you do? 2. How do they give you money? The answers to this help you to create your Marketing Plan. . |
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Tell - don't sell
Don't start by selling! Get your message out there. Just tell people about how you help others. Look to develop real relationships not build email lists!!
1. Your Website
2. Your Social Media
3. Your online adverts
4. Your Instagram / Youtube / Linkedin / Facebook /Twitter / TikTok pages
5. Your Event / Activity / Product Poster in good locations
6. Your Emails colleagues in your contact list
7. Your Letters / Mailshots
8. Your Brochures / Leaflets in good places
9. Your Business cards on good notice boards
10. Getting promoted by others – Showcase, Council, Chamber, Amazon, Ebay, Fiverr,
Upwork, etc.
11. Promoting each others events / activities / products.
12. Relationship building with relevant groups and individuals for referrals
13. Your press release / Joint press release
14. Free Zoom sessions
15. Podcasts
1. Your Website
2. Your Social Media
3. Your online adverts
4. Your Instagram / Youtube / Linkedin / Facebook /Twitter / TikTok pages
5. Your Event / Activity / Product Poster in good locations
6. Your Emails colleagues in your contact list
7. Your Letters / Mailshots
8. Your Brochures / Leaflets in good places
9. Your Business cards on good notice boards
10. Getting promoted by others – Showcase, Council, Chamber, Amazon, Ebay, Fiverr,
Upwork, etc.
11. Promoting each others events / activities / products.
12. Relationship building with relevant groups and individuals for referrals
13. Your press release / Joint press release
14. Free Zoom sessions
15. Podcasts
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EXERCISE 2 - Your Marketing Plan Now apply these approaches to your workpieces and start to create your Marketing Plan – on your Planning Sheets
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Copyright © Des McCabe 2010-2023 ALL RIGHTS RESERVED.
Copyright © Des McCabe 2010-2023 ALL RIGHTS RESERVED.