True Marketing is an Inward
rather than an Outward process.
Outward marketing means
that we can spend our lives
chasing customers and jobs,
sourcing products or looking for work.
Repeating this again and again.
Just like we are told we need to do.
Inward marketing means
that we are personally driven.
We look inwards to our core skills,
beliefs, gifts, passions and experience.
We work out who and what we are.
And then we have exactly
what the world is missing
and urgently needs.
PERSONAL DEVELOPMENT EXERCISE
1. Make a list of your core skills, experience, interests and passions.
2. Now add your values and beliefs (what's important to you) to help work out who and what you are.
3. How might you share all of this with the world?